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IN THE NEWS

Westfield Stratford City East
Westfield Stratford City East Retail Theme

TOUR OF THE MONTH

The Rolling Stones London Tour
The Rolling Stones London Tour

ON THIS DAY IN LONDON

28th March 1945 Last German V-2 (buzz bomb) attack on London

28th March 1921 Actor Dirk Bogarde is born in Hampstead, London.

28th March 1858 The original Chelsea toll & suspension bridge designed by Thomas Page was opened.

London's Most Refreshing Sign



London's Most Refreshing Sign

One of Britain's first examples of 'kinetic sculpture.'

Location: York Parade Brentford, Middlesex, TW8 9AA

Description: A neon advertising sign that welcomed drivers into London for 50 years was reinstated back in 2010.

The billboard for 'Lucozade' was on display on the M4 in Brentford until 2004. Local people missed it so much they campaigned for it to be put back on display.

It was first introduced in 1954 as one of Britain's first examples of 'kinetic sculpture.' The original is now in Gunnersbury Museum but a new, identical sign was switched on yesterday.

Hounslow councillor Matt Harmer said: 'It was part of the urban landscape and locals travelling on the M4 knew they were home once they saw the sign. We're delighted to have it back.'

Culture Minister Margaret Hodge said: 'There was no energy lost in the campaign by residents.'

You can't miss it now!


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Credits: http://www.thisislondon.co.uk/standard/article-23806308-m4-lucozade-sign-is-put-back-in-place.do

London's Most Refreshing Sign

One of Britain's first examples of 'kinetic sculpture.'


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