London's Most Refreshing Sign


London's Most Refreshing Sign

One of Britain's first examples of 'kinetic sculpture.'

Location: York Parade Brentford, Middlesex, TW8 9AA

Description: A neon advertising sign that welcomed drivers into London for 50 years was reinstated back in 2010.

The billboard for 'Lucozade' was on display on the M4 in Brentford until 2004. Local people missed it so much they campaigned for it to be put back on display.

It was first introduced in 1954 as one of Britain's first examples of 'kinetic sculpture.' The original is now in Gunnersbury Museum but a new, identical sign was switched on yesterday.

Hounslow councillor Matt Harmer said: 'It was part of the urban landscape and locals travelling on the M4 knew they were home once they saw the sign. We're delighted to have it back.'

Culture Minister Margaret Hodge said: 'There was no energy lost in the campaign by residents.'

You can't miss it now!

Themes: QuirkyQuirky Theme  SculptureSculpture Theme
London's Most Refreshing Sign

One of Britain's first examples of 'kinetic sculpture.'

Ranking This Month: 1537/2992

Pages Hit This Month: 30


Credits: http://www.thisislondon.co.uk/standard/article-23806308-m4-lucozade-sign-is-put-back-in-place.do

Your Comments:

Name:
Email:
Your email will ONLY be used once, to confirm the publication of your comments. We value your contribution and privacy.

Anti-spam Security: Please enter this code: CAPTCHA


Other places nearby:


Arthur Kavanagh lived here», 6.1km

St Barnabas & the Penny Chute», 7.6km

London Pride Morris Men», 7.3km

Magic, Gizmos & FUN», 8.2km

Baby born on a Bus», 11.km

Massage...on your time», 7.8km

Anthony Hopkins Odd Coincidence», 7.7km

London's Smallest House», 6.2km

Granary Square and its Fountains», 8.3km

The Mosaic House», 1.7km

Location Pinpointed: