IN THE NEWS
TOUR OF THE MONTH
ON THIS DAY IN LONDON
4th April 1984 Michael Frayn's Benefactors premieres in London
4th April 1956 Enid Bagnold's Chalk Garden, premieres in London
4th April 1940 Born today: Bijan, Iran, mens apparel designer (Beverly Hills, NYC, London)
4th April 1929 New Moon musical opens in London
HMV's first Celebrity Opening
HMV's first store in London, and first celebrity opening.
Location: 363 Oxford Street, W1Y
Description: The first HMV was opened at 363 Oxford Street in 1921 by composer Sir Edward Elgar.
This was the first known instance of a celebrity opening a retail outlet, and Edward seemed as good as any.
Customers had to make appointments and were received in 'salons' to listen to the latest releases...now that is rather civilised.
Later in 1961, the Beatles cut their first demo at the in-store studio, but alas by 2000, the Beatles were no more and nor was this pinnacle store. It moved three doors down to 360 and this legendary location became a Footlocker of all things! Will they never learn...
Tagged in this Tour: The Beatles take London
Tagged in this Tour: The Ultimate Beatles Tour