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IN THE NEWS
TOUR OF THE MONTH
ON THIS DAY IN LONDON
24th March 1947 Businessman Alan Sugar (The Apprentice, Amstrad), was born in Hackney, East London.
24th March 1888 Born today: Jameson Thomas, London England, actor (Farmer's Wife)
24th March 1834 Pioneering textile designer and artist William Morris was born in Walthamstow.
24th March 1792 Benjamin West (US) becomes president of Royal Academy of London
80 years and still Dancing
If it's good enough for Margot Fonteyn, then it is for you too
Location: 94 St Martin's Lane, WC2N
Description: Good things should last the test of time - they should remain and remind us all of what once was and how life used to be - it's important in the ever changing London Town.
'Frederick Freed Ballet' is still going strong - nearly 80 years after the ballet shop was opened by Frederick - it's still pirouetting on.
As a pattern-cutter for ballet shoe designers, every week Fred's father would put aside half a sovereign for his son - allowing Fred by the 1930s, to open his own store.
Freed's provided the first made-to-measure service and clients including Anna Pavlova and Margot Fonteyn who would wear out her shoes in just two performances.
So make sure you get on down and let the retail heritage sink in!