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Westfield Stratford City East
Westfield Stratford City East Retail Theme


The Rolling Stones London Tour
The Rolling Stones London Tour


20th March 1968 Arsenal footballer Paul Merson was born in Harlesden, North London.

20th March 1920 1st flight from London to South Africa lands (1 months)

20th March 1906 George B Shaws Captain Brassbound's Conversion, premieres in London

20th March 1727 Issac Newton, English physicist/astronomer, died in London aged 84.go to related location

20th March 1616 Walter Raleigh released from Tower of London to seek gold in Guyana

Magic, Gizmos & FUN

Magic, Gizmos & FUN

The Largest Mail Order House for Novelties in the World

Location: 246 High Holborn, WC1

Description: 'Ellisdons' seemed to be on the back page of almost every comic back in the day...

'Established in 1898', Ellisdons literature used to claim, but that was in Australia, dealing in somewhat more practical merchandise.

Then, in the early 1930s, for reasons unexplained, three generations of the Ellisdon family arrived in England and acquired premises in High Holborn. Within four years they were issuing wonderful catalogues and claiming to be 'The Largest Mail Order House for Novelties in the World'.

And it is on this spot that the company worked from.

At its peak, the business was mailing 100,000 catalogues, as well as importing from Europe and the Far East. It employed a large workforce preparing and manufacturing at various sites in London and, later, Bedford.

The decline, when it came in the '70s, was rapid, sparked by an assortment of factors, prominent amongst them, as is so often the case, the retirement of the last member of the founding family.

Themes: QuirkyQuirky Theme  RetailRetail Theme
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Link to This Page: http://www.shadyoldlady.com/location/1768
Credits: http://bradfordmagiccircle.co.uk/bmc-magazine-186.html

Magic, Gizmos & FUN

The Largest Mail Order House for Novelties in the World

The Shady Old Lady points out that you can drag this map using mouse. Or visit our full massive map.

But not far away, on Clerkenwell Road, near the corner with Leather Lane, theres a shop still selling certain kinds of novelties, magic related items anyway. And well worth visiting it is too. (PJ)
Posted by PJ on 2011-05-10
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