Magic, Gizmos & FUN

The Largest Mail Order House for Novelties in the World
Location: 246 High Holborn, WC1
Description: 'Ellisdons' seemed to be on the back page of almost every comic back in the day...
'Established in 1898', Ellisdons literature used to claim, but that was in Australia, dealing in somewhat more practical merchandise.
Then, in the early 1930s, for reasons unexplained, three generations of the Ellisdon family arrived in England and acquired premises in High Holborn. Within four years they were issuing wonderful catalogues and claiming to be 'The Largest Mail Order House for Novelties in the World'.
And it is on this spot that the company worked from.
At its peak, the business was mailing 100,000 catalogues, as well as importing from Europe and the Far East. It employed a large workforce preparing and manufacturing at various sites in London and, later, Bedford.
The decline, when it came in the '70s, was rapid, sparked by an assortment of factors, prominent amongst them, as is so often the case, the retirement of the last member of the founding family.


The Largest Mail Order House for Novelties in the World |
Ranking This Month: 1259/3073
Pages Hit This Month: 35
Credits: http://bradfordmagiccircle.co.uk/bmc-magazine-186.html
Your Comments:
Other places nearby:
St Barnabas & the Penny Chute», 0.5km
Colonel Elliott's Magic Home», 1.3km
The Famous Berners Street Hoax», 0.7km
Hanging Gardens of Paddington», 2.4km
The Highbury Clock», 2.5km
Are you Insured?», 2.5km
Massage...on your time», 0.4km
London's Smallest House», 2.0km
Pat Sharp's Mullet», 8.6km
The Temple of Health», 1.1km
Location Pinpointed:
Open Street Maps», Google Maps»