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Westfield Stratford City East
Westfield Stratford City East Retail Theme

TOUR OF THE MONTH

American Tour of London
American Tour of London

ON THIS DAY IN LONDON

23rd May 1968 Beatles open 2nd Apple Boutique at 161 New Kings Road.go to related location

23rd May 1951 Peter Ustinov's Love of Four Colonels, premieres in London

23rd May 1933 Born today: Joan Henrietta Collins, London, actress (Alexis-Dynasty, Bitch)

23rd May 1890 Born today: Herbert Marshall, London, actor (Murder, Razor's Edge, Little Foxes)

23rd May 1701 William Kidd, Scottish pirate, hanged at London's Execution Dock.go to related location

Magic, Gizmos & FUN



Magic, Gizmos & FUN

The Largest Mail Order House for Novelties in the World

Location: 246 High Holborn, WC1

Description: 'Ellisdons' seemed to be on the back page of almost every comic back in the day...

'Established in 1898', Ellisdons literature used to claim, but that was in Australia, dealing in somewhat more practical merchandise.

Then, in the early 1930s, for reasons unexplained, three generations of the Ellisdon family arrived in England and acquired premises in High Holborn. Within four years they were issuing wonderful catalogues and claiming to be 'The Largest Mail Order House for Novelties in the World'.

And it is on this spot that the company worked from.

At its peak, the business was mailing 100,000 catalogues, as well as importing from Europe and the Far East. It employed a large workforce preparing and manufacturing at various sites in London and, later, Bedford.

The decline, when it came in the '70s, was rapid, sparked by an assortment of factors, prominent amongst them, as is so often the case, the retirement of the last member of the founding family.


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Link to This Page: http://www.shadyoldlady.com/location/1768
Credits: http://bradfordmagiccircle.co.uk/bmc-magazine-186.html

Magic, Gizmos & FUN

The Largest Mail Order House for Novelties in the World


The Shady Old Lady points out that you can drag this map using mouse. Or visit our full massive map.


But not far away, on Clerkenwell Road, near the corner with Leather Lane, theres a shop still selling certain kinds of novelties, magic related items anyway. And well worth visiting it is too. (PJ)
Posted by PJ on 2011-05-10
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