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IN THE NEWS
TOUR OF THE MONTH
ON THIS DAY IN LONDON
26th July 1973 Peter Shaffers Equus, premieres in London
26th July 1973 Underworld actress Kate Beckinsale born in London.
26th July 1966 England beat Portugal 2-1 at Wembley Stadium to reach the World Cup Final.
26th July 1950 Born today: Susan George, London England, actress (Straw Dogs, Mandingo)
26th July 1895 Born today: Jerry Verno, London England, actor (River of Unrest, Sweeney Todd)
26th July 1895 Born today: Robert Graves, London England, writer/poet (I Claudius) [or 6/26]
26th July 1891 Henry James' American, premieres in London
26th July 1842 Born today: Alfred Marshall, London, economist
26th July 1802 Born today: Winthrop Mackworth Praed, London, poet/politician
OXO Tower, the classic advertising loophole exploitation.
Location: South Bank, London
Description: The site was used by James I as a barge house, and it continued to be used a such until the late 18th Century.
The Liebig Extract of Meat Company bought it in 1927 for 75,000, and Albert Moore was employed as Architect to design a landmark building.
The initial proposal included spelling out the company name in electric lights which was refused, but when Moore came back with OXO, (at the time a subsidiary company of the Liebig empire) which he claimed was an elemental geometric form on all four sides of the building, the Oxo sign could no longer be classified as an advert.
Now it's housing an art gallery, a top class restaurant, and some exclusive boutiques, all with fabulous views of London and the River Thames.
Tagged in this Tour: unique tour