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IN THE NEWS
TOUR OF THE MONTH
ON THIS DAY IN LONDON
22nd June 1944 Born today: Peter Asher, London, singer (Peter and Gordon-World Without Love)
22nd June 1922 Henry H Wilson, Field Marshal, murdered in London
22nd June 1911 The Coronation of George V in Westminster Abbey.
22nd June 1887 Born today: Julian S Huxley, London, biologist/philosopher, Darwin's Bulldog
22nd June 1749 Actor David Garrick married Eva Marie Veigel, a German dancer in opera choruses.
OXO Tower, the classic advertising loophole exploitation.
Location: South Bank, London
Description: The site was used by James I as a barge house, and it continued to be used a such until the late 18th Century.
The Liebig Extract of Meat Company bought it in 1927 for 75,000, and Albert Moore was employed as Architect to design a landmark building.
The initial proposal included spelling out the company name in electric lights which was refused, but when Moore came back with OXO, (at the time a subsidiary company of the Liebig empire) which he claimed was an elemental geometric form on all four sides of the building, the Oxo sign could no longer be classified as an advert.
Now it's housing an art gallery, a top class restaurant, and some exclusive boutiques, all with fabulous views of London and the River Thames.
Tagged in this Tour: unique tour