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IN THE NEWS
TOUR OF THE MONTH
ON THIS DAY IN LONDON
23rd April 1959 1st heliport in Britain opens in London
23rd April 1925 1st London performance of operetta Fasquita staged
23rd April 1881 Gilbert and Sullivan's opera Patience produced in London
23rd April 1775 Artist J.M.W. Turner was born in Covent Garden, London.
23rd April 1705 Richard Steele's Tender Husband, premieres in London
23rd April 1702 The Coronation of Anne I in Westminster Abbey.
23rd April 1685 The Coronation of James II (and VII of Scotland) in Westminster Abbey.
23rd April 1661 English king Charles II crowned in London
23rd April 1661 The Coronation of Charles II in Westminster Abbey.
Freemans Started Here
The headquarters of pioneering catalogue company Freemans.
Location: 131-143 Clapham Road, Clapham
Description: In 1937, after some exceptional growth in the mail order business, Freemans, the largest catalogue business in the UK, moved from Lavender Hill to this building. At this time it had 30,000 agents in the UK.
In 1940 the building was bombed and 23 members of staff were killed, and severe damage included almost total destruction of the company's records.
The were the most pioneering mail order company in the UK installing their first computer in 1963 and in 1979 introducing telephone ordering for agents.
In 2007 the building was redeveloped and partially demolished ready for it's new opening in 2010 with apartments styled in fifties and sixties themes like the hit US show Mad Men.