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Jimmy Page's Equinox
Led Zep's Jimmy Page owned an occult bookshop here.
Location: 4 Holland Street, Kensington
Description: Led Zeppelin guitarist Jimmy Page opened an occult bookshop and publishing house here called Equinox. Or The Equinox Booksellers and Publishers to give it it's full name. The shop was never designed to make money but just to tick over so it could publish books.
Page wrote in an autobiography There was not one bookshop in London with a good collection of occult books and I was so pissed off not being able to get the books I wanted.
The first two books from the publishing company side of the business were The Book of Goetia translated by Aleister Crowley and Astrology, A Cosmic Science by Isabel Hickey.
By 1979 the shop lease expired and Jimmy admitted, It's obviously wasn't going to run the way it should without some drastic business changes and I didn't really want to agree to all of that. I basically wanted the shop to be a nucleus, that's all.