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Westfield Stratford City East
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TOUR OF THE MONTH

The Kate & William Wedding Tour
The Kate & William Wedding Tour

ON THIS DAY IN LONDON

27th April 2004 30 St Mary Axe (The Gherkin) officially opened.go to related location

27th April 1962 Arnold Wesker's Chips with Everything, premieres in London

27th April 1959 Born today: Marco Pirroni, London, rock guitarist (Adam and The Ants)

27th April 1943 Soviet Union breaks contact with Polish government exiled in London

27th April 1922 Born today: Daphne Anderson, London, actress (Beggar's Opera, Hobson's Choice)

27th April 1908 4th modern Olympic games opens in London

27th April 1828 Zoological Gardens at Regent's Park London, opens

Spratt's Dog Food Factory



Spratt's Dog Food Factory

Once home to James Spratts groundbreaking pet food formulas

Location: Morris Road, Poplar, E14 6NQ

Description: This startling red brick factory nicely visible from the DLR was opened in 1899 to produce American James Spratts groundbreaking pet food formulas.

It was billed by Spratt himself as the largest pet food factory in the world. He had previously operated since 1860 in High Holborn.

Barges would deliver ingredients, specially fish heads and other products for processing into pet food.

Before 1914 the factory also made food for human consumption under the Poplar brand - it's claimed that in the Boer War 4 million biscuits a week were made for the British Army here.

Spratt was also an advertising pioneer and encouraged the idea that his biscuits used buffalo meat by putting up adverts showing Native Americans hunting bison the first use of billboards in London.

This was also where Charles Cruft worked, who the famous dog show was established by.


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Spratt's Dog Food Factory

Once home to James Spratts groundbreaking pet food formulas


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